The independent guide to Whop
How to Sell on Whop
Start, monetize and grow your internet business with Whop.
Learn how Whop works, what you can sell, what it costs, and how to launch your business from scratch.
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$0
to start
No required monthly platform subscription for standard pricing.
2.7% + $0.30
standard rate
Standard domestic card transaction pricing. Additional fees can apply and pricing can change.
100+
payment methods
Give customers more ways to pay, including local options.
Built for
internet businesses
Sell products, access, services, memberships and more.
The basics
What is Whop?
Whop is a platform for running an internet business. It gives you the parts most sellers do not want to build: payments, checkout, product delivery and a place to manage customers.
You create an offer, set a price and choose how buyers get what they paid for. That could be a course, a paid group, software access, a coaching package or a file. When someone buys, they get access right away.
It also handles the boring parts of an ongoing business. Recurring plans renew. Cancelled members lose access. You can see who is active, what they paid and how your revenue is trending.
You do not need a website, a developer or a payment stack to start. You do need something worth paying for and a way to reach people. Whop moves money and access. It does not create demand.
Create Your Whop →Use cases
What Can You Sell on Whop?
If a customer pays for something delivered over the internet, it probably fits. Here are the most common business types.
Courses
→Sell a structured lesson library and give buyers instant access after checkout.
Paid communities
→Charge for access to a group and remove members automatically when billing stops.
Coaching
→Sell one-to-one or group coaching as a package, a retainer or a subscription.
Software
→Sell subscriptions, license keys or API access with recurring billing built in.
Memberships
Charge monthly or yearly for ongoing access to what you make.
Services
Sell productized services with a clear scope and a fixed price.
Downloads
Sell files, templates, presets and other one-time digital goods.
Newsletters
Put your best writing behind a paid tier and bill it monthly.
Agencies
→Take deposits and retainers, then manage clients in one place.
Marketplaces
Bring several offers together under one storefront.
Events
Sell tickets or seats for live sessions, workshops and cohorts.
Ecommerce & products
Sell physical or hybrid products where the platform supports them.
Step by step
How to Start Selling on Whop
Four steps from an empty account to a live offer.
- 01
Create your account
Open a Whop account and begin setting up your business.
- 02
Build your offer
Decide what you're selling, how customers receive it and what it costs.
- 03
Set up your Whop
Configure your business, checkout, product access and customer experience.
- 04
Start selling
Publish your offer and begin sending customers to your business.
Capabilities
Why Businesses Use Whop
The reasons founders give when they choose a platform instead of assembling their own stack.
Payments
Take card and alternative payments without building a payment stack yourself.
Checkout
A hosted checkout that works on mobile and supports upsells.
Recurring billing
Run monthly and yearly plans, trials, renewals and cancellations.
Customer management
See who bought what, who is active and who churned, in one list.
Marketplace exposure
Your listing can be discovered by people already browsing the platform.
Affiliate capabilities
Let other people promote your offer and track what they refer.
Analytics
Track revenue, conversion and retention without a spreadsheet.
Global payment options
Support customers who pay with local and non-card methods.
Business tools & integrations
Connect the apps you already use for delivery, support and automation.
Costs
How Much Does It Cost to Sell on Whop?
Standard pricing is simple: you pay when you make a sale.
This reflects standard pricing at the time this page was last reviewed. Additional fees can apply for international cards, currency conversion, payouts, taxes, and optional services. Always confirm current pricing with Whop before making business decisions.
2.7% + $0.30
per successful domestic card transaction
- No setup fee
- No required monthly fee for standard pricing
- Pay only when you make a sale
Fit check
Is Whop Right for Your Business?
An honest read matters more than a fast signup. Here is how we'd think about it.
Whop could make sense if you:
- Sell online
- Run a paid community
- Sell knowledge or access
- Sell software
- Offer coaching or consulting
- Run an agency
- Want recurring billing
- Want an integrated business platform
Consider your requirements carefully if you:
Every business has different requirements. Fees, supported product types, checkout control, integrations, taxes and compliance all vary by country and by model.
If you sell physical goods at volume, need deep custom checkout logic, run in a regulated category, or already have a payment stack that works, compare carefully before you switch.
We would rather you pick the right platform than pick ours. Run the numbers with your real volume and margins, and confirm the details with Whop directly.
Alternatives
Whop Compared
No fake winners. Each guide gives you a framework for your own business type.
Whop vs Skool
See how Whop compares for your type of business.
Whop vs Gumroad
See how Whop compares for your type of business.
Whop vs Patreon
See how Whop compares for your type of business.
Whop vs Shopify
See how Whop compares for your type of business.
Whop vs Stripe
See how Whop compares for your type of business.
Library
Learn How to Sell on Whop
Independent guides, reviewed before publication and dated so you know how current they are.
How to Sell on Whop: Complete Beginner's Guide
The full walkthrough: from an empty account to a live offer that can take payments.
Read guide
Whop Pricing: What It Costs to Sell on Whop
Standard pricing, what is free, and the costs people forget to plan for.
Read guide
Whop Fees Explained
Every fee category a seller should understand before launching.
Read guide
What Can You Sell on Whop?
Twelve product types that fit the platform, and how each one is delivered.
Read guide
Whop for Business: How Companies Use Whop
What the platform actually handles for an operating internet business.
Read guide
Whop for Course Creators
Selling and delivering an online course without stitching six tools together.
Read guide
Whop for Paid Communities
Charging for access to a group, and keeping the member list clean.
Read guide
Whop for Coaches and Consultants
Packaging your time so it sells like a product.
Read guide
Whop for SaaS and Software
Billing, licensing and access for a small software product.
Read guide
Whop FAQ for sellers
- What is Whop?
- Whop is a platform for running an internet business. It handles payments, checkout, product access and customer management, so you can sell digital products, memberships, communities, software and services without building that infrastructure yourself.
- How do I start selling on Whop?
- Create an account, decide what you are selling, set your price and delivery method, configure your checkout and access rules, then publish and send customers to your page. Most people can get a first offer live the same day.
- How much does Whop cost for sellers?
- Standard pricing is 2.7% + $0.30 per successful domestic card transaction, with no setup fee and no required monthly fee. Extra costs can apply for international cards, currency conversion, payouts and optional services. Confirm current pricing with Whop before you plan your margins.
- What can I sell on Whop?
- Courses, paid communities, coaching, software and licenses, memberships, services, downloads, newsletters, events and more. If a customer pays you for access to something delivered over the internet, it usually fits.
- Do I need a website to use Whop?
- No. Your Whop page can act as your storefront and checkout. Many sellers start with only a social profile and a link. You can still connect your own site later if you want one.
- Can I sell subscriptions on Whop?
- Yes. Recurring billing is a core part of the platform, so you can run monthly or yearly plans and control access based on whether a customer's plan is active.
- Is Whop good for beginners?
- It is built for people who want to sell quickly without assembling a payments stack. If you already have an audience or a clear offer, the setup is short. If you have neither, the platform will not create demand for you.
- How do Whop payouts work?
- Revenue collects in your account and is paid out to your connected payout method on a schedule. Timing and available methods depend on your account, country and verification status, so check your dashboard for the exact terms that apply to you.
Ready to start?
Turn What You Know Into a Business.
Build your offer, start accepting customers and grow your internet business with Whop.
Free to get started. Transaction fees apply.